20+ Years of Digital Crafting

2013 → 2024The Consultancy years

For a decade, I've worked as a UX/UI/Product Design Consultant for agencies and direct clients, improving usability, clarity and coherence for existing products, or providing ideas and insights for new ones. These are some of the projects I've worked on:

BancoBPM

Workflow management

Application Banking

Trenitalia

Multimodal travel planner

Application Travels

Nestlé

HR roles manager

Application HR

Instant Developer

Cloud-based app creator

Application Development

Sisal

Social network

Social Betting

Luxottica

In-store platform

Application Retail

Heritage Holdings

Asset manager

Application Finance

Zanichelli

Interactive schoolbooks

Application Education

Diabete.net

Medical information

Website Health

Egg Finance

Marketing automation

Application Marketing

GameStop

In-store catalogues

Kiosk Gaming

Enel

B2C energy utility

Website Energy

Avascan

Blockchain explorer

Application Crypto

Sento

Social sentiment analyzer

Application Big Data

Focus Live

Science festival

Website Event

Guardia di Finanza

HR management tool

Application Institution

Artshell

Art gallery manager

Application Art

Measurence

Analytics for retailers

Application Retail

Destingo

Travel inspiration network

Social Travel

SoundBetween

Cloud-based audio editor

Application Audio Producers

Tale of Tiles

Luxury tiles

eCoomerce Furniture

TrenDevice

Refurbished devices

eCommerce Tech

Datalabs

Data analysis platform

Application Banking

Rent Your Nest

Home Rental platform

Marketplace Real Estate

Lanieri

Sartorial clothing

eCommerce Apparel

San Lorenzo

Online food store

eCommerce Food

Stamplay

Low-code dev tools

Application Development

Premier Gaming

eSports tournaments

Social Gaming

Goobuy

Purchasing groups

Application Food

Whataspace

Location rental for events

Marketplace Real estate

Rinnow

Refurbishing services

Website Real estate

WordLift

AI-powered SEO

Website Marketing

Flyp.me

Crypto exchanger

Application Crypto

PolicyBrain

Text analysis

Application Journalism

Highstreet

Shopping feeds manager

Application Retail

Nextop

Multimodal travel planner

Application Travels

Fazland

Home service marketplace

Marketplace Home Services

Vino dal produttore

Online wine shop

eCommerce Food

GraphicDNA

Graphic facilitator

Website Portfolio

Movehub

Interactive data viz

Application Travels

2010 → 2013The Startup years

In those years, I had a desire to invest my time in learning new things and level up my Product Design skills. That's why I've joined some early stage startup projects, as co-founder or collaborator.

Role Tasks

Gnammo

Home restaurant marketplace

Collaborator IdentityMVP DesignBlog Design

Dropis

Currency for asynchronous barter

Co-founder IdentityProduct DesignEvent Organization

Amo Ventotene

Touristic promotion brand

Co-founder IdentityWebsiteSocial Strategy

The Restart Project

Advocacy for the right to repair

Collaborator IdentityApp Concept

Gantor

Online Point-of-Sale

Collaborator Product DesignMVP Development

2007 → 2010The Milan Fashion years

Living in Milan, I've been Lead Frontend Developer at Prada at the times of their first ever website and eCommerce, but I've also worked – as a Designer or Developer – for other major clients in the italian fashion industry.

Agency Products

Prada

WebsiteEcommerceEvent websites

Emporio Armani

Saatchi & Saatchi Generative graphics

Pinko

DotDotDot In-store kiosk

Dolce & Gabbana

Mikamai Facebook Game

Just Cavalli NYC

Maui NYC Website

Datch

Outch Website

Frankie Morello

Interfase Website

2003 → 2007The New Media Agency years

Right after my graduation, I've co-founded Interfase, a New Media Agency, and become its Creative Director, shaping ideas and coordinating collaborators. We made websites with custom CMS, interactive videos, catalogues and courses for CD-Rom, and "natural interaction" exhibitions.

1999 → 2003The Experimental years

While studying Communication and Media, I've started playing with HTML and Macromedia softwares. In those years, I've co-founded the DSC Medialab – a think tank that released a webTV and experimental multimedia contents – and I've done my first paid jobs.